Now the world is experiencing an active development of IT and, in particular, innovative healthcare. The bureaucracy familiar to this sphere is gradually becoming a thing of the past. According to the authoritative resource hitori-inc.com, one of the main factors contributing to this is mobile apps.
Pros and cons of medical applications
The most significant advantage of developing medical applications is customer loyalty. Patients are more likely to choose those clinics where they will have full and convenient access to all their health data, where they will be able to quickly get all the necessary information online, as well as make an appointment or view the results of tests.
Other unconditional advantages of creating an application include:
- optimization of health data collection;
- providing timely care regardless of the patient’s location;
- minimization of medical errors;
- reducing the financial costs of patients;
- increasing customer loyalty;
- saving the time of medical staff.
However, when developing a medical mobile application, you may encounter some difficulties. Approximately 90% of start-ups fail due to an uncompetitive trade offer, delayed development deadlines, difficulties in using the application, lack of professionalism of developers, etc. The legislative framework may become a serious problem. Medical Web and mobile applications are not regulated by law in many countries, which can lead to further problems for service providers and patients.
Basic steps to create a medical application
As with the development of any application, it is necessary to understand the purpose of its creation. There can be many types and topics of medical applications. All further development depends on the goal.
The second step is to identify the target audience. This is a whole market segmented by many factors: country of residence, age, education, average income and much more.
Depending on the characteristics of the target users, the functionality can also vary. For example, to find a doctor and make a doctor’s appointment or to show databases of medicines, search form and filters, categories of medicines, and to compare them by different characteristics.
Summary
The development of a medical mobile application is a rather time–consuming, complex and costly process. It requires the involvement of many specialists starting from developers and medical professionals to business consultants and marketing experts. Understanding the purpose and professionalism of all links in the chain becomes the key to a high-quality and in-demand product.
