How to Server?
Give them a reason to stay!
Look at you. You’ve got people hanging out in your server and visitors checking it out regularly. I am just so proud of you. You’ve grown up so fast.
Now, you gotta be active if you want to keep your fans engaged. Newton’s Third Law of Communities says “Your community gives back what you give to it.” You gotta give love to get love.
What are some ways that you can engage your community and give them a reason to hang around your Discord? How can you get people to stop wandering in and out and root down?
Here’s some strategies that we’ve seen work pretty well for some Discord badasses.
As you’re wrapping up your live stream, let your viewers know that you’ll be spending some time hanging out in your Discord server afterwards. In fact, making this a regular occurrence gives people even more reason to stick around. Play bingo, tell jokes, or just individually say each person’s username and call them your favorite sub. Notice them all, sempai.
Speedrunner and Mario Maker Extraordinaire, Trihex, has a Discord text channel called #asktri. Most of the time, this channel is locked and people are not allowed to send messages (similar to how we have the welcome channel set up earlier in this article). At times, he’ll open up the channel for people to ask him questions for a short period of time. He then hangs out and answers questions before locking it again, creating an ever-evolving and archived AMA for his fans and followers.
If you’re an artist/streamer, consider having a channel inside your server dedicated to feedback on your viewers’ art. They can request feedback from other members and yourself. This is a dope way to keep people stuck and engaged. Chibi-conjuror, Rin the Yordle, has a Discord server focused around her art stream. In the #critiquecorner channel, people post their works-in-progress and get live feedback from other members and Rin herself.
Beyond art, your gaming community can have a “game reviews” channel where users post reviews of games they’ve played? The meta point here is to share and discuss content with each other.
For streamers, if the game you play allows for multiplayer, you should absolutely consider playing with your community.
Shiny-headed Destiny streamer Professor Broman and his royal compadre King Gothalion run viewer raids with their community using Discord.
Discord makes getting all the selected viewers into voice chat rooms super slick with instant invite links. Furthermore, you could even have people in a “Queue” or “Waiting Room” voice channel to let you know who’s ready-to-go for some live gameplay. Less downtime, more headshots (or kill-stealing).
You can see an example of a waiting room channel in Broman’s server below, titled “Interested In Raid?”
Furthermore, Discord keeps your IP secure so it’s safe to use and play with other people. No fear of DDOS!
Making a Discord server and just expecting your community to be active and lively is a fools game. While some of your die-hard fans will hang out in there and some extremely community focused members will remain, you have to interact in there.
Hop in and out. Post messages frequently. This community orbits you. Consider yourself a host here. Your server is your auditorium. Everyone else is a visitor, a regular, a stage-hand helping set things up. You are the center piece, the actor on stage who everyone looks at when they speak. You are the reason they are there. So, be there!